Graduate Marketing Assistant

POST

Graduate Marketing Assistant

HOURS

37.5 per week

SALARY

£18,000 per annum

REPORTS TO:

Marketing Officer

DATE:

November 2019

 

JOB PURPOSE:

This post is responsible for assisting the Marketing Officer in the planning, coordination and management of marketing, communications, audience development and customer services including Box Office.

The post holder will work with the Marketing Officer to effectively deliver measurable marketing campaigns on time, within budget and to a consistently high quality.

Internally, communication drives and underpins staff performance, creates a sense of ownership and builds morale. Externally, the Company’s brand and reputation is managed and developed through consistent and well thought through communication.

The marketing, audience development and sales function supports the Beacon’s cultural programme, creative learning and catering activity and the role of the Marketing Team is to ensure that a detailed understanding of audiences and market opportunities feeds directly into programming and planning decisions.

The post holder will work with national agencies, producers, artists, venues, promoters and festivals to market a high-quality cultural programme that serves local, regional and national audiences achieved through a developed network to position the Beacon and Inverclyde as a vibrant cultural destination.

 

KEY DUTIES:   

A.     General Marketing & Publicity (including Press & PR)

•      Liaise with representatives of artists in the performance programme to source appropriate marketing materials and arrange publicity opportunities.

•      Manage requests for and effectively distribute print and display materials.

•      Develop and extend Beacon Arts Centre’s relationship with the press and media.

•      Write and distribute press releases to all media.

•      Work with the Marketing Officer to publish three editions of the Beacon Arts Centre brochure per year, along with other printed marketing materials as required.

•      Secure appropriate advertising for the brochures and develop long-term relationships with advertisers.

•      Book advertising for the events programme in relevant media

•      Work closely with the Theatre Director, Marketing Officer and Creative Learning team to develop a strong and consistent style for the Beacon Arts Centre brand across all relevant media.

•      Maintain comprehensive records, photo library and press archive.

•      Work with partner venues on joint marketing operations.

•      Work with the Marketing Officer and Finance Officer to develop and monitor the annual marketing budget.

•      Work with the Creative Learning team to maximise publicity learning and outreach projects.

•      Work with the Marketing Officer and Customer Service Supervisor to monitor audience profiles and develop strategies to respond to audience data.

B.      Website, online marketing and social media

•      Assist in maintaining the content of the Beacon Arts Centre website and maximise traffic to the site

•      Assist in the further develop Beacon Arts Centre’s social media strategy and extend it to new platforms

•      Maintain overall and specialist e-mail databases and use them to communicate effectively by means of e-flyers and emails.

C.      Beacon Arts Centre and Inverclyde festival events

•      Assist in the delivery of comprehensive marketing campaigns to deliver the widest possible audience for BAC’s festival events

•      Work with the appointed designer to publish brochures and printed materials for Festival events

D.     General

•      Attend staff meetings, partnership meetings and training events as required.

•      Assist in the preparation of marketing reports and updates for the Board and attend meetings where required.

·         Adhere to Health and Safety obligations in line with Beacon Arts Centre policy and procedures and participate in regular training including but not limited to fire evacuation

·         Attend occasional evening and weekend events and deal with box office sales and enquiries as required.

·         The post holder will at times, be required to carry out her/his duties with due regard to the Beacon Arts Centre Core aims, objectives and policies.

OTHER DUTIES:

•      Carry out any other duties that may be requested by the line manager

 

How to apply

Write a letter of introduction
Attach a CV and provide details of two referees:
Complete and enclose the equal opportunities monitoring form

Submissions must be received by 5.00pm on Friday 22nd November 2019 and can be emailed to: recruitment@beaconartscentre.co.uk

To Apply

  • Write a letter of introduction
  • Attach a CV and provide details of two referees:
  • Complete and enclose the equal opportunities monitoring form

Submissions must be received by 5.00pm on Friday 22nd November 2019 and can be emailed to: recruitment@beaconartscentre.co.uk